Google search ‘colour psychology’ (other search engines are available) and you can take your pick of opinion pieces, blog posts and article links on the topic of how colour affects both our mood and behaviour.

I am not going to attempt to literature review the research in this field, I am just taking the general position that colour and phrases can cause us to perpetuate a state of mind.

For example, the annual phrase, ‘January blues’ classically reinforces our sense of gloom about the short day light hours and the fact that the festive break with no work alarm and an unending supply of brie, crackers and chocs has come to a premature end. Read the rest of this entry »